There’s something about this time of year that just puts people in a charitable mood. It could be the holidays, it could be the general spirit of the season, but for whatever reason, 30% of all annual giving happens in December and 50% of nonprofits receive the majority of their annual donations in the last quarter of the year, which includes the holidays.
It is a great time of year for charity, and a great time to give. So if you’re thinking about running an End of Year Donation campaign through your company, here are some ways to make sure it goes well!
Why Make an End of Year Donation in the First Place?
Year-end donation campaigns are a great way to capitalize on the general good will of those that want to give, as people are more likely to be charitable during this time of the year than at others.
On top of that, food insecurity is an issue that never rests, and this is a great time of year to help those that are struggling to make ends meet. No one should go hungry at any time of year, but least of all around the holidays.
So let’s talk about some strategies and techniques to improve your End of Year Donation campaign’s reach and impact.
Making the Biggest Impact
If you’re thinking about running an End of Year Donation campaign through work, here are some ways to make sure it goes successfully – and some of these pointers will help ensure you get larger contributions.
1.Plan early
It seems simple but this is probably the single most important thing you can do to make sure your End of Year Donation campaign goes well is to start planning as early as possible. The year before – right after you finish the previous year’s campaign – is a good time to get started.
But we realize that this is not always possible, and any initiative, charitable or otherwise, is always better taken late than never.
So, right now’s high time! If you haven’t started yet, get to it.
2.Enlist support from other coworkers/employees and delegate
A well-run, successful End of Year Donation campaign is realistically not something that one person can do on his or her own. Even if you’re spearheading it, you’re going to need help from your coworkers and staff.
Delegate and conquer. Give one person (or a team) responsibility for creatives, as well as for distributing them. If you will run a drive on a specific day, make sure you get someone assigned to securing the venue and running the project.
And, if the day comes that you will need multiple staffers to run the event, make sure you have them signed up several weeks in advance. The more help you have, the better.
